Juliette Has A Gun Not A Perfume

Juliette Has A Gun "Not a Perfume" is a truly unique and minimalist fragrance that was launched in 2010. It was created by the brand's founder and perfumer, Romano Ricci, with a conceptual approach that sets it apart from traditional perfumes.

The key to this fragrance is that it's not a blend of multiple notes, but rather a composition of a single ingredient: Cetalox, also known as Ambroxan.

The Scent Profile

Because it's made of just one molecule, "Not a Perfume" doesn't have a typical top, middle, and base note structure. Instead, the scent profile is a clean, musky, and warm aroma.

• Cetalox (Ambroxan): This synthetic ingredient is a modern replacement for ambergris, a rare and expensive natural material. It has a scent that is often described as a warm, woody, and slightly salty musk. It smells very clean, like a subtle, sophisticated skin scent.

The Concept Behind the Fragrance

The name "Not a Perfume" highlights its minimalist nature. For most people, the fragrance will smell clean and warm, but for a small percentage of people who cannot smell this particular molecule, it will have no scent at all. It's designed to be a "molecular" scent that works with your unique body chemistry, creating a personal and intimate aroma that smells different on everyone. It can be worn on its own for a subtle, elegant effect or layered with other fragrances to enhance their woody and amber notes.