Urban Hero

Jimmy Choo creates a new masculine fragrance Urban Hero, an ode to the mysterious and confident Jimmy Choo man. With an underlying hint of mischief, he combines sophistication and sensitivity with a touch of rebellion, an artist at heart; the city at night his canvas. For this new addition, the bran chose to celebrate the intensity and contrasts of modern masculinity, working the codes of street art. The Jimmy Choo man is in touch with his sensitivity yet confident and outgoing.